Threads likely to show ads as soon as the second half of 2024

As a reminder, Threads is Meta's Instagram-backed Twitter competitor.

According to Digiday, Meta has been promoting Threads' upcoming advertising features to a selection of executives working in the advertising industry. The advertising features would arrive in the second half of 2024, a bit more than a year after Threads' launch.

It was obvious from the start that Meta would monetize Threads through advertising. But I didn't think it would happen so quickly. Especially considering that in the meantime, Threads' algorithmic feed is still unfathomably mediocre.

Priorities, I guess.

Meta’s Threads expected to have ads this year
The move would make Threads Meta’s latest bit of ad real estate venue just over a year after its launch.